:root{--ink:#1b1d21;--muted:#5a606a;--blue:#2455b8;--paper:#fff;--line:#d9dce1;--tint:#f5f6f8;--sans:Arial,Helvetica,sans-serif;--serif:Georgia,'Times New Roman',serif}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:32px}body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}button{font:inherit}button,a{-webkit-tap-highlight-color:transparent}a:focus-visible,button:focus-visible{outline:3px solid var(--blue);outline-offset:6px}a:hover{text-decoration:underline;text-underline-offset:5px}button{cursor:pointer}h1,h2,h3,h4,p{margin:0}h1,h2,h3,h4{font-weight:500}::selection{color:white;background:var(--blue)}.wrap{width:min(1280px,calc(100% - 96px));margin-inline:auto}.eyebrow{font-size:12px;letter-spacing:.13em;font-weight:600;line-height:1.5}.skip-link{position:absolute;top:-100px;left:24px;z-index:5;background:var(--ink);color:white;padding:12px 20px}.skip-link:focus{top:16px}.site-header{height:96px;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line)}.brand{display:inline-flex;align-items:center;gap:12px;font-size:32px;font-weight:700;letter-spacing:-1.8px;line-height:1}.brand:hover{text-decoration:none}.brand svg{width:28px;height:28px;fill:var(--blue)}.brand-period{color:var(--blue)}nav{display:flex;gap:34px;font-size:14px}nav a:last-child{border-bottom:1px solid var(--ink)}
.hero{padding-top:72px;padding-bottom:72px;border-bottom:1px solid var(--line);display:grid;grid-template-columns:1.13fr 1fr;column-gap:55px;align-items:center}.hero-copy .eyebrow{display:flex;align-items:center;gap:12px;margin-bottom:31px}.tiny-rule{display:block;width:26px;height:2px;background:var(--blue)}h1{font-size:clamp(48px,4.7vw,66px);line-height:1.06;letter-spacing:-.06em}.hero-description{max-width:460px;color:var(--muted);margin-top:30px;font-size:18px;line-height:1.65}.button{display:inline-block;padding:14px 22px;font-size:14px;line-height:1.5}.button-dark{background:var(--ink);color:white;margin-top:32px;transition:background .2s}.button-dark:hover{background:var(--blue);text-decoration:none}.hero-art{background:var(--tint);color:var(--ink);border:1px solid var(--line);min-height:440px;align-self:stretch;padding:24px 28px 20px;position:relative;overflow:hidden}.art-top,.art-bottom{display:flex;align-items:center;justify-content:space-between;font-size:10px;letter-spacing:.08em}.art-top{padding-bottom:22px;border-bottom:1px solid var(--line)}.art-top span:last-child{flex-shrink:0;margin-left:16px}.art-stage{position:relative;border-bottom:1px solid var(--line);padding:18px 0;display:grid;grid-template-columns:32px 1fr;column-gap:8px}.stage-number{color:var(--blue);font-size:12px;align-self:start;margin-top:6px}.stage-title{font-size:29px;letter-spacing:-.04em;line-height:1.2}.art-draft{height:111px}.draft-lines{margin:13px 0 0 40px;width:130px;display:grid;gap:6px;grid-column:1/-1}.draft-lines i{height:2px;background:#a4b1c5}.draft-lines i:last-child{width:70%}.art-rehearse{min-height:145px;grid-template-columns:32px 1fr 1fr}.art-rehearse .stage-title{grid-column:2/4}.respondent-grid{display:grid;grid-template-columns:repeat(8,1fr);gap:7px;width:135px;margin:18px 0 0 40px;grid-column:1/3}.marker{width:9px;height:9px;background:var(--blue);border:1px solid var(--blue);border-radius:50%}.marker-outline{background:transparent;opacity:.5}.art-annotation{color:var(--muted);font-size:12px;line-height:1.65;align-self:center;margin-top:12px;margin-left:12px}.art-refine{min-height:135px}.refined-lines{grid-column:1/-1;margin:13px 0 0 40px;display:grid;gap:7px}.refined-lines span{font-size:12px;padding-left:12px;border-left:2px solid var(--blue);line-height:1.4}.art-bottom{padding-top:16px;letter-spacing:0;font-size:12px;color:var(--muted)}
.section-grid{display:grid;grid-template-columns:1fr 2.05fr;gap:55px}.company-section{padding-block:72px 80px}.section-label{display:flex;align-items:baseline;gap:20px}.section-label h2{font-size:14px;font-weight:600}.large-copy{font-size:clamp(26px,2.5vw,36px);line-height:1.35;letter-spacing:-.035em;max-width:720px}.company-details{display:grid;grid-template-columns:1fr 1fr;gap:36px;margin-top:30px;color:var(--muted);font-size:16px}
.product-section{background:var(--tint);padding:64px 0 72px}.product-topline{display:flex;justify-content:space-between;align-items:center;border-bottom:1px solid #cfd3db;padding-bottom:21px}.status{font-size:12px;color:var(--muted)}.product-heading{display:grid;grid-template-columns:1.45fr 1fr;gap:55px;align-items:end;margin-top:38px}.product-heading h2{font-size:clamp(42px,4.4vw,60px);line-height:1.09;letter-spacing:-.055em}.product-heading>p{color:var(--muted);max-width:390px;font-size:18px;line-height:1.65}.product-body{display:grid;grid-template-columns:1fr 1.15fr;gap:100px;align-items:start;margin-top:65px}.product-explanation{padding-top:14px}.product-explanation h3{font-size:28px;line-height:1.25;letter-spacing:-.035em}.product-explanation p{color:var(--muted);margin-top:23px;max-width:410px}.text-link{display:inline-block;margin-top:29px;font-size:14px;border-bottom:1px solid var(--ink);padding-bottom:3px}.question-example{background:white;border:1px solid #ccd2dc;padding:24px 28px 18px;min-height:436px}.example-header{display:flex;justify-content:space-between;gap:12px;font-size:10px;letter-spacing:.06em;font-weight:600;color:var(--muted);padding-bottom:17px;border-bottom:1px solid var(--line)}.example-header span:last-child{color:#747b86;letter-spacing:.1em}.example-controls{display:flex;gap:5px;margin-block:20px 26px}.example-controls button{padding:6px 12px;font-size:14px;background:transparent;color:var(--muted);border:1px solid transparent;border-radius:2px}.example-controls button[aria-pressed=true]{color:var(--blue);background:#edf2ff;border-color:#c7d5ff}.example-controls button:hover{color:var(--blue)}.question-label{display:block;color:var(--muted);font-size:10px;letter-spacing:.08em;margin-bottom:9px}.example-question{font-family:var(--serif);font-size:25px;line-height:1.3;letter-spacing:-.02em;max-width:400px}.example-options{display:flex;flex-wrap:wrap;gap:8px 16px;margin-top:22px;font-size:11px;color:var(--muted)}.example-options>span{display:flex;align-items:center;gap:5px}.example-options i{width:9px;height:9px;border:1px solid #a8aeb8;border-radius:50%}.example-note{display:flex;gap:13px;background:#f5f6f8;padding:14px;margin-top:27px;font-size:14px;color:var(--muted);line-height:1.65}.note-mark{font-family:var(--serif);font-size:24px;color:var(--blue);line-height:1.2}.example-footnote{color:#686e79;margin-top:19px;font-size:11px}.scale-note{font-size:11px;color:var(--muted);margin-top:9px;display:flex;justify-content:space-between;max-width:280px}.scale-note span{letter-spacing:.35em;color:#a4acbb}.second-question{margin-top:19px}.example-revised .example-question{font-size:22px}.example-revised .example-note{margin-top:21px}.noscript-note{font-size:13px;color:var(--muted);margin-top:12px}.workflow{display:grid;grid-template-columns:repeat(3,1fr);gap:36px;margin-top:68px;border-top:1px solid #cfd3db;padding-top:25px}.workflow article+article{border-left:1px solid #cfd3db;padding-left:36px}.workflow-number{font-size:12px;color:var(--blue)}.workflow h3{font-size:18px;margin-top:13px;letter-spacing:-.02em}.workflow p{font-size:14px;color:var(--muted);line-height:1.7;margin-top:8px;max-width:280px}
.approach-section{padding-block:80px 85px}.approach-heading{font-size:clamp(36px,3.8vw,52px);line-height:1.15;letter-spacing:-.045em}.approach-intro{font-size:18px;color:var(--muted);max-width:560px;margin-top:24px;line-height:1.65}.principles{margin-top:36px}.principles article{border-top:1px solid var(--line);display:flex;gap:28px;padding-block:21px}.principles article>span{font-size:12px;color:var(--muted);margin-top:3px}.principles h4{font-size:18px;letter-spacing:-.015em}.principles p{font-size:14px;color:var(--muted);max-width:565px;margin-top:7px;line-height:1.7}.contact-section{background:var(--ink);color:white}.contact-inner{padding-block:56px 60px}.contact-inner h2{font-size:clamp(36px,3.7vw,50px);line-height:1.08;letter-spacing:-.055em;margin-top:28px}.contact-bottom{display:flex;justify-content:space-between;align-items:end;gap:30px;margin-top:36px}.contact-bottom p{font-size:14px;line-height:1.8;color:#bdc4d0}.contact-bottom a{font-size:27px;letter-spacing:-.03em;border-bottom:1px solid #ffffff80;padding-bottom:4px}.contact-section a:focus-visible{outline-color:white}footer{padding-block:26px}.footer-line{display:flex;justify-content:space-between;gap:20px;color:var(--muted);font-size:12px}.footer-line a{color:var(--ink)}[hidden]{display:none!important}
@media(min-width:1500px){.hero{column-gap:85px}.hero-art{min-height:475px}.art-rehearse{min-height:155px}.art-refine{min-height:145px}}
@media(max-width:1050px){.wrap{width:calc(100% - 64px)}.hero{column-gap:30px;padding-top:55px}h1{font-size:48px}.hero-art{padding-inline:22px}.art-top{font-size:9px}.stage-title{font-size:27px}.art-annotation{font-size:10px}.respondent-grid{gap:5px;width:108px}.hero-description{font-size:16px}.section-grid{grid-template-columns:1fr 2.5fr;gap:32px}.product-body{gap:45px}.product-heading{gap:32px}.product-heading>p{font-size:16px}.question-example{padding-inline:22px}.example-question{font-size:23px}.section-label{gap:12px}.workflow{gap:25px}.workflow article+article{padding-left:25px}}
@media(max-width:760px){.wrap{width:calc(100% - 40px)}.site-header{height:84px}.brand{font-size:27px;gap:8px}.brand svg{width:23px;height:23px}nav{gap:17px;font-size:12px}nav a:last-child{display:none}.hero{grid-template-columns:1fr;padding-top:42px;padding-bottom:40px;gap:36px}.hero-copy .eyebrow{margin-bottom:23px}h1{font-size:clamp(38px,7.9vw,59px)}.hero-description{max-width:460px;font-size:17px;margin-top:23px}.button-dark{margin-top:25px}.hero-art{min-height:0;padding:22px 25px 18px}.art-top{font-size:10px}.art-draft{height:110px}.art-rehearse{min-height:140px}.art-refine{min-height:127px}.stage-title{font-size:29px}.respondent-grid{width:150px;gap:8px}.art-annotation{font-size:12px;margin-left:22px}.refined-lines span{font-size:13px}.art-bottom{font-size:12px}.section-grid{grid-template-columns:1fr;gap:27px}.company-section,.approach-section{padding-block:55px 60px}.large-copy{font-size:28px}.company-details{grid-template-columns:1fr;gap:18px;font-size:16px;margin-top:24px}.product-section{padding-block:38px 45px}.product-heading{grid-template-columns:1fr;gap:25px;margin-top:29px}.product-heading h2{font-size:42px}.product-heading>p{font-size:17px;max-width:460px}.product-body{grid-template-columns:1fr;gap:32px;margin-top:30px}.product-explanation{padding-top:0}.product-explanation h3{font-size:25px}.product-explanation p{max-width:100%;font-size:15px;margin-top:17px}.text-link{margin-top:21px}.question-example{padding:21px 22px 18px;min-height:420px}.example-question{font-size:26px}.example-header{font-size:10px}.example-controls button{font-size:14px}.example-options{font-size:12px}.example-note{font-size:14px}.example-footnote{font-size:12px}.question-label{font-size:12px}.example-revised .example-question{font-size:24px}.scale-note{font-size:12px}.workflow{grid-template-columns:1fr;gap:20px;margin-top:42px;padding-top:22px}.workflow article{display:grid;grid-template-columns:30px 1fr;gap:0 12px}.workflow article+article{border-left:0;border-top:1px solid #cfd3db;padding:20px 0 0}.workflow h3{margin-top:0;font-size:18px}.workflow-number{margin-top:4px}.workflow p{grid-column:2;max-width:100%;font-size:14px}.approach-heading{font-size:39px}.approach-intro{font-size:17px}.principles{margin-top:28px}.principles article{gap:22px}.principles h4{font-size:17px}.principles p{font-size:14px}.contact-inner{padding-block:36px 40px}.contact-inner h2{font-size:clamp(32px,7.7vw,46px)}.contact-bottom{flex-direction:column;align-items:start;gap:25px;margin-top:25px}.contact-bottom a{font-size:26px}.footer-line{font-size:11px;flex-wrap:wrap;gap:10px}}
@media(max-width:380px){.wrap{width:calc(100% - 32px)}nav{gap:13px}h1{font-size:37px}.company-details{grid-template-columns:1fr;gap:16px}.art-annotation{color:var(--muted);font-size:12px;margin-left:12px}.respondent-grid{width:125px;gap:6px}.product-heading h2{font-size:37px}.example-header{font-size:9px}.question-example{padding-inline:18px}.contact-inner h2{font-size:34px}.footer-line{font-size:10px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{transition:none!important}}